Event Director/Sponsorships/Brand Marketing Professional
Heather has spent her career in brand marketing. In 2003, she established Highway 101 Communications to bring extensive knowledge and experience in branding to small businesses on the Central Coast of California.
Heather began her career at small marketing agencies in Los Angeles, California, before taking a consulting position with Philip Morris, USA. She worked in the event marketing department, promoting Virginia Slims Tennis worldwide, professional concerts, entertainment events, other sports initiatives and the launch of new brands.
After Philip Morris, and a short stint with Major League Soccer (MLS) Tampa Bay Mutiny, Heather returned to agency work in Los Angeles and San Luis Obispo. Heather developed marketing strategies and executed many campaigns for Fortune 500 companies specializing in the automotive, financial, energy, political, entertainment, technology, retail, sports, fashion and non-profit industries. Heather has developed campaigns for American Express, ChevronTexaco, Honda, Cox Interactive, Working Assets and HBO to name a few companies.
Heather established Get Off The Couch Potato Sports Productions LLC with business partner Samantha Pruitt in 2010 to bring world-class events to the California Central Coast. She continues to work as a marketing consultant to several central coast businesses.
Heather earned a degree at UCLA and continues to educate herself in the ever-changing world of marketing. She just recently finished the Marine Corp Marathon.
Certified Race Director USAT, Certified Triathlon Coach, ACE Certified Personal Trainer, Ultra Endurance Athlete and Endurance Sports Coach
Samantha Pruitt grew up on the beach in Carpinteria, California and as an adult lived throughout the California Coastline from San Diego now in Arroyo Grande. Samantha attended both Santa Barbara City College and Palomar Community College where she studied Business and Marketing Management. After school she married and became a successful national sales and marketing manager in the wholesale cut flower industry.
By age of 25, high stress from work plus lack of self-care took its toll and her health began to deteriorate. Sam divorced and moved her infant son to San Diego for a fresh start, where she eventually remarried her husband, Dave and his three children. Together they managed his greenhouse business but the sedentary lifestyle and poor nutrition compounded her health problems until she could no longer make it through the work day. Her body weight ballooned to 185 on her 5'4 frame. Western medical doctors had no answers so she took it upon herself to find a solution by going back to school to study Holistic Health. Sam soon realized that taking responsibility for her own quality nutrition, adopting an exercise program and living a stress reduction lifestyle was the way to rebuild her health, body and in fact her entire life.
In 2003, Sam moved to Arroyo Grande, California and became a Certified Personal Trainer to educate and inspire others to change their own bodies and lives. By 2004 Sam walk-ran her first 5k race and next she took on the challenge of her first sprint triathlon. Learning to swim, riding a borrowed bike and showing up with a can-do attitude she had the time of her life! So empowered from her accomplishment, Sam embraced triathlon racing, became a Certified Triathlon Coach and formed an all level women’s team training program in 2005. By 2006 she had lost 50 pounds but had a hard time finding the energy to do all her new activities.
Eventually through her own research and by working closely with a registered dietician, Sam was finally diagnosed with Celiacs Disease, an autoimmune disease that responds to gluten like poison. Liberated by this knowledge, Sam strictly controls her diet and lives a more balanced life now. She is highly motivated everyday to help others break through their own limitations and discover their best selves through multi-sport training and racing. In 2009 she launched the Central Coast Tri Sport Club and then became a Certified USAT Race Director. In 2010 she co-founded Get Off The Couch Potato Sports Productions and produces the San Luis Obispo Marathon and Central Coast Cancer Challenge to further live her passion of inspiring others to use endurance sports as a tool to live their best possible life.
Since Sam's transformation she has coached hundreds of all level athletes, worked countless race events and personally completed hundreds of races from 5k to 26.2 mile Marathon runs, Sprint Triathlons thru to now being a 140.6 mile Ironman triathlete and a 50 mile Ultra distance trail runner.
Kelly came to Get Off the Couch Potato Sports in 2010 and was intimately involved in the design and layout of the SLO Marathon, Half, 5k and Kid's Race courses. Kelly is a competitive age group runner and triathlete with a civil engineering day job. Kelly is also a USA Triathlon Level 1 Certified Coach.
Leslie came to the Get Off The Couch Potato Sports Productions team in 2010, volunteering at the Central Coast Cancer Challenge since its inception and the Inaugural SLO Marathon & Half in 2012. She assisted in developing volunteer staffing positions, writing job descriptions, and has organized, staffed and managed the massage tent at each event. Her roll and responsibilities continue to grow and evolve within the company.
Leslie has a background in hospitality business management, print planning, sales and marketing, and is currently in her third (but not last) career in massage therapy. Her massage practice is in SLO and primarily focuses on injury prevention and rehabilitation.
She enjoys putting music together for special occasions, making art out of re-claimed materials, cycling and light hiking. She has a life-long partner, grown daughter, two dogs, and one cat.
Armando Siqueiros, MD
Event Medical Director
Dr. Siqueiros has a long history of running and coaching runners. He started running to keep up with his older brother and found he enjoyed the sport. He ran for Watsonville High School with best times of 4:32 mile, 9.21.6 for 2 miles and 14.34 for 3 miles. He started college at the Military Academy at West Point, but left there and wound up at UC Santa Cruz where he ran on the track team and became an All-American. Dr. Siqueiros attended UC Irvine for Medical School and continued running with best times of 3:45.8 for 1500 meters, 14.06 for the 5k and 29.12 for the 10k. He moved to San Luis Obispo in 1992 and continued running with the Aggie Running Club. When his son took an interest in running, he helped in the formation of the track team at Mission College Preparatory School and coached there for 6 years. One of his runners at Mission Prep was Jordan Hasay, the University of Oregon track standout. Dr. Siqueiros is now coaching the Cal Poly Distance Club.
Dr. Siqueiros is on staff at French Hospital Medical Center specializing in Internal Medicine
Maria is originally from Montauk, NY and she decided to venture to the west coast to find a new lifestyle in 2009. Maria now works full-time as a physical therapist in Acute Care Medicine in SLO County. She received both her Master's Degree and Doctorate through Boston University, and is also board certified as a Neurologic Clinical Specialist, following her passion and interest in Brain Injury and Stroke recovery.
Since moving to California, Maria has completed three half marathons and then decided to expand her interest in community programs and athletics by joining the SLO Marathon staff as the Volunteer Manager.